Twin Cities Radio: WCCO Radiothon Raises $365K+

Audacy's WCCO 830 AM raised over $365,000 to provide over 186,000 meals and care to those in need through 19th annual “Union Gospel Mission Hunger Radiothon” in Minneapolis. The amount raised during the 19th radiothon, which benefits Union Gospel Mission Twin Cities (UGMTC), brought the overall fundraising total to over $3.6 million since 2003.

“I couldn’t be prouder of everyone’s hard work on this event,” said Brad Lane, Brand Manager, 830 WCCO. “This is yet another great example of how live and local radio can truly help change lives. We’re so grateful that WCCO can partner with UGM and impact the community in such an amazing and rewarding day.”

As part of the radiothon, the station broadcast live from UGM’s St. Paul campus on November 16 from 6:00 a.m. to 7:00 p.m. CT. Station hosts spoke with current and past Union Gospel Mission clients, as well as staff members and the charity’s leaders. Interviews included Paul Hemann, Mission volunteer; Pam Stegora Axberg, Chief Executive Officer, Union Gospel Mission; Dave Sena, Director of Program, UGMTC; and more. Listeners were encouraged to donate via phone banks.

Founded in 1902, Union Gospel Mission (UGM) is a Christian ministry dedicated to serving people facing homelessness, poverty, or addiction in our community. The mission helps people rebuild their lives by providing safe shelter, nutritious food, medical and dental care, and a broad variety of life-changing programs for children and adults.

Audacy is committed to supporting the health and success of the communities that are the heart of its business. “Union Gospel Mission Hunger Radiothon” is a part of Audacy Serves, the Company’s social impact platform that raises awareness of social issues and brings communities together for good. Audacy unites with its listeners and brands to support sound communities through several pillars of impact: mental health and anti-bullying, veterans and service members, children’s health, the environment, civic education, and diversity, equity and inclusion.