Milwaukee Radio: Entercom Launches Hip Hop Hot 105.7

Entercom announces the launch of HOT 105.7 (WXSS-HD2), Milwaukee’s new No. 1 for hip hop and R&B. Sister station 105.7 FM The Fan, previously known as 105.7 FM The Fan, will rebrand as 1250AM The Fan and continue to be heard on its AM dial.

The station, which will feature artists like Drake, Cardi B and Beyoncé, will build a market-leading lineup of local talent that reflects the diverse voices and perspective of the Milwaukee community.

“As part of our commitment to amplifying diverse voices in our content and talent lineup, the new HOT 105.7 will engage fans with today’s hottest music, relevant entertainment and a focus on issues important to African Americans and the multi-cultural community in Milwaukee,” said Andrea Hansen, Market Manager, Entercom Milwaukee. “This strategic launch will also enhance our portfolio that already includes a prominent sports station and a pair of market leading brands focused on super serving the female audience, ensuring we are delivering robust opportunities for advertisers to connect with diverse communities throughout Milwaukee.”

HOT 105.7 will be an addition to the market’s existing portfolio of 1250AM The Fan (WSSP-AM), 103.7 Kiss FM (WXSS-FM) and 99.1 The Mix (WMYX-FM).