Tuesday, October 9, 2018

FOX News Wins Kavanuagh Confirmation Coverage

Coverage of the Senate vote sending controversial Kavanaugh to the Supreme Court handed FNC its biggest Saturday total-day crowd since Hurricane Katrina in 2005, and its biggest Saturday primetime audience since the Iraq War in ’03.

In addition to beating CNN and MSNBC combined in total day and primetime total viewers, the sealing of deal for Kavanaugh clocked FNC’s best delivery in the news demo since the day after President Donald Trump’s inauguration.

According to Deadline, FNC averaged 4.3 million in total viewers and 819K in the 25-54 demo from 3 PM – 5 PM ET Saturday, beating CNN (1.2 million viewers; 326K,000 news-demo viewers) and MSNBC (914K; 175K). FNC spiked more than 450% in both metrics in that two-hour block of time compared to network’s Q3 Saturday average.

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