Focus 360 has entered into an arrangement to exclusively bring “On-Demand Music Research” from Bridge Ratings to radio stations on a barter basis. Summit Media is the first radio group to sign on to the Focus 360 deal for its music stations in Birmingham, Louisville, and Richmond.
“On-Demand Music Research from Bridge Ratings is game-changing,” declared Phil Brown, Chief Executive Officer of Focus 360. “We’re excited to bring this advanced music research to radio and to launch our offer with the forward-thinking management team at Summit Media,”
“In today’s expanding music consumption marketplace, music directors need research designed for radio programmers,” said John Olsen, National Program Director of Summit Media. “Focus 360 made it an easy choice, and we’re confident the advanced music data will help our stations win ratings in their markets.”
Bridge Ratings has been tracking on-demand music streaming for more than four years, providing client stations with format-specific audience streaming intelligence. The research company has documented boosts in radio stations’ daily and weekly cume and tune-in occasions when music selection is driven by on-demand music streaming data.
“The team at Focus 360 has deep relationships with radio station program and music directors and understands what they need to succeed in their markets,” noted Dave Van Dyke, President, Bridge Ratings Media Research. “Focus 360 was the obvious choice for a network partner and I’m looking forward to welcoming more forward-thinking programmers.”
Stations interested in learning more about a barter arrangement for the Bridge Ratings On-Demand Music Research may contact Rob Magaziner at 917-580-6108.
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