Redstone Offers Concession

Shari Redstone, the media heiress whose family controls CBS Corp and Viacom Inc, has offered CBS CEO Leslie Moonves to drop her demands for Viacom CEO Bob Bakish to be his No. 2 following a merger, as long as Bakish sits on the combined company’s board, people familiar with the matter said on Friday.

Shari Redstone

Reuters reports the offer is an attempt by Redstone to resolve an impasse in the deal negotiations. Redstone has been trying to put together a deal that will keep Moonves, a 68-year-old media industry veteran credited with turning CBS around, at the helm, while positioning up-and-coming Bakish, 54, as Moonves’ successor.

CBS shares rose 8 percent after Reuters first reported Redstone’s offer, giving the company a market value of $20 billion. Viacom shares were up 5 percent, giving it a value of $12.6 billion.

Les Moonves

Moonves has agreed to run the combined company for at least two years, as long as CBS Chief Operating Officer Joseph Ianniello will be president and chief operating officer of the combined company, so he can succeed him, sources have previously said.

Redstone, daughter of media mogul Sumner Redstone, has offered not to give Bakish any executive role in the combined company, but still wants him to sit on the board of directors and eventually succeed Moonves, the sources said on Friday.

Moonves does not want Bakish to be part of the combined company at all - either as an executive or board member - because he is seeking as much autonomy as possible in running the combined company, said one of the sources.

As a result of the impasse over Bakish’s role, CBS executives have serious doubts that a deal will happen, the source said. CBS and Viacom have also disagreed about the stock exchange ratio that should be used in a merger, although the two sides are making progress on that front, the sources added.

Keep Reading