Nielsen Launches On-Line Ratings Academy

Nielsen has launched the Nielsen Ratings Academy, an online, interactive, one-stop shop for understanding Nielsen measurement, including the types of media consumers access, as well as how the company measures viewership and derives ratings.

Nielsen measures audiences across TV, digital, and audio and provides insight into these audiences through Nielsen ratings, which play a pivotal role in providing both content creators and advertisers with a single data set to operate and evaluate opportunities to reach the right consumer.

Considering the vast evolution of the media landscape, understanding audience viewership across platforms has never been more important. “Measuring media consumption is a very complex process today,” Nielsen SVP/Product Leadership Eric Solomon said. “Accurate, comprehensive measurement requires extensive, scientific, and constantly evolving technologies and methodologies in order to deliver the level of quality the market expects. Given these complexities, we felt it was useful to give a peek ‘under the hood’ to provide insight into how ratings are derived. Ratings Academy does just that.”

Over time, the website will include a series of modules, each of which will cover a different element of the media landscape. The first module explores the overall media realm, laying the foundation for additional modules diving into TV, Audio, and Digital.