L-A Radio: Mary Baxter Joins Cumulus As GSM For KLOS, KABC

Mary Baxter

Cumulus Media has announced that it has appointed seasoned radio sales professional Mary Baxter as General Sales Manager for Cumulus Media-Los Angeles, CA, and radio stations, KLOS 95.5 FM and Talk KABC 790 AM.

Baxter joins Cumulus from Crossroads WOW, where she was Regional Sales Director. Previously, she was Local Sales Manager for CBS Radio’s KAMP  97.1 AMP FM in Los Angeles and prior to that, spent 16 years in radio sales at KIIS 102.7 FM for Clear Channel/iHeart Media-Los Angeles, where she advanced from Local Account Executive to Local Sales Manager to General Sales Manager for the station. Baxter holds a B.A. degree from the Grady School of Journalism at the University of Georgia, in Athens, GA.

Dawn Girocco, Vice President/Market Manager, Cumulus Media-Los Angeles, said: “We are very excited to have Mary on our team. Mary brings a depth of knowledge in event marketing, digital and developmental programs that truly connect with consumers and bring real ROI to clients. She knows the market and how to maximize opportunities for our clients.”

Baxter said: "I am thrilled to join Dawn Girocco's leadership team at the legendary KLOS-FM and KABC! I am looking forward to being a part of Cumulus Media at this exciting time in the company’s growth and evolution as a next-generation media and entertainment company.”