Report: Verizon To Pay $21M To Stream One Game

The National Football League has struck a deal with Verizon Communications Inc. to stream one regular-season game in the coming season, in a bet that distributing the matchup free for consumers over the internet will lure more users and advertising dollars to its platforms.

According to The Wall Street Journal, the game, a week three matchup between the Baltimore Ravens and Jacksonville Jaguars to be played in London on Sept. 24, will be distributed on Verizon’s AOL platform, its mobile video service go90, and Complex, a young male-focused site it co-owns with Hearst Corp.

Terms of the deal weren’t disclosed, but a person familiar with the transaction said the price for the game was $21 million. Verizon will have exclusive global rights except in the Baltimore and Jacksonville markets, where the game will be available on local television. In the U.K., the game will be on Sky Sports.

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