There has been a lot of media coverage on this season’s NFL TV ratings. Despite the coverage, Americans continue to seek out the NFL on the radio. In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts, according to WO's blog.
Westwood One, the exclusive network radio partner for the National Football League, examined audience ratings for the first 13 games in each of the Portable People Meter local markets where a national broadcast aired. The result: ratings overall are relatively unchanged from the year before.
Adult 25-54 average quarter-hour radio ratings for 13 national primetime NFL games aired during the September 8 through October 5 Nielsen Portable People Meter survey are down on average just 3.5% compared to corresponding broadcasts a year ago. The September 26 national NFL broadcast that ran opposite the first Presidential debate did suffer audience loss. Without that game opposite the debate, the 12-game average NFL radio rating change on Westwood One was -1.3%. Overall, the NFL on the radio shows stable ratings.
The chart below shows a breakout of the first 13 primetime games of the season and how they compared to the corresponding games in 2015:
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