Jerry Thornton |
The station hired Thornton, a part-time comedian who wrote frequently about the Patriots, in November 2014, in part to try to attract some of Barstool’s large and demographically desirable audience to WEEI.com.
He continued to have a following at WEEI, and ratings for the afternoon drive program, which also features longtime station hosts Dale Arnold and Michael Holley, were strong.
But Barstool Sports, founded as a free newspaper by David Portnoy more than a decade ago, has grown massively in its website form. In January, it was sold for more than $10 million to an investment firm headed by Peter Chernin and moved to New York City, but has retained the same format.
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