Charlotte Radio: Keith Larson, ND Jim Barroll OUT At WBT

Mid-morning personality Keith Larson parted ways Monday with WBT 1101 AM / 99.3 FM, a day before the news-talk station changes owners, according to The Charlotte Observer.

Larson, who spent 14 years at the station, said he was told of the decision after finishing his 9 a.m. to noon shift.

“There have been ups and downs,” Larson said, “but it’s been absolutely fabulous at WBT.”

Larson, 60, said such longevity at a station the size of WBT is remarkable, he was grateful for the opportunity to work there and wished it had lasted longer.

“I would have done another 14,” he said. “I’m very blessed that I’ve always had other interests and other investments. It’s a drag but it’s all life goes on.”

He plans to expand his independent advertising and marketing business, Larson Advertising and Media Associates (LAMA). He said he hopes to continue his column in The Charlotte Observer.

Also leaving the station is news director Jim Barroll, 63, who marked his 30th anniversary with WBT in November 2015.

Executives for WBT and its new owner, Philadelphia-based Entercom Communications, did not immediately reply to inquiries about the change. Entercom is expected to take over the station Tuesday.