'All Christmas' Also Works For TV

Hallmark Channel's Countdown to Christmas continues to spread holiday spirit with the most recent original premieres I'm Not Ready for Christmas and Christmas Incorporated elevating the network to be the most-watched and highest-rated among HHs, W25-54, and total viewers for the entire weekend.

Since the franchise's kick-off, Hallmark Channel has become the most-watched cable network among W25-54.

The Saturday, November 14th premiere of I'm Not Ready for Christmas garnered a 3.1 HH rating and 3.6 million total viewers, becoming the top HH-rated program of the day as well as the most-watched Hallmark Channel original movie premiere of 2015-to-date. In its 8pm time period, the debut became the highest-rated program among HHs, W25-54 and total viewers, as well as the most-watched among HHs and W25-54. I'm Not Ready for Christmas also brought joy on social media, becoming #1 among all original movie premieres on cable in tweets, unique authors, and unique audience.

Christmas Incorporated rounded out the festive weekend of original premieres with the Sunday, November 15th debut garnering a 2.8 HH rating and 3.2 million total viewers. Ousting the Saturday night record, Christmas Incorporated became the most-watched original movie premiere of 2015-to-date among all key demographics.

Source: Nielsen, November 9-November 15, 2015; Nielsen Social Guide Twitter TV Ratings (11/14/15).