Friday, April 4, 2014

Univision Radio Cuts, Centralizes Programming

Univision Communications is restructuring its radio division, eliminating dozens of workers at stations around the country as the company centralizes its programming functions, according to The LA Times.

Univision confirmed Thursday that there had been layoffs, but it declined to say how many people had lost their jobs as part of this week's realignment.

The nation's largest Spanish-language media company, which owns 68 radio stations, this week began trimming programming staff and some on-air hosts, including in Chicago, in an effort to cut costs.

Rather than rely on staff at the various stations, the company instead is creating three programming centers -- in Los Angeles, San Antonio and Miami -- to produce entertainment for the station chain.

“The content teams ... will provide customized and localized content across all of our markets, digital, and beyond,” Jose Valle, president of Univision Radio, said this week in an open letter distributed by Univision.
Stations will continue to employ local staff members to work with advertisers.

“Local promotions and activation teams, as well as local DJs, will continue serving clients and local audiences in each and every market,” Valle wrote.

The privately held Univision has been reviewing its operations in advance of a planned public offering of its stock, which could come this year or early next year.

Some of the company's owners have been looking for an exit, according to knowledgeable people who declined to be identified discussing internal matters.

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