Thursday, August 29, 2013

CableTV Ratings: CNBC Ratings Drop 35 Percent Y2Y

According to the NYPost, The business news cable network posted some of its worst ratings in 20 years this month — attracting an average of just 37,000 viewers aged 25 to 54 over a 24-hour period, according to just-released ratings data.

That’s down 35 percent from a year ago, according to Nielsen, and the Comcast-owned network’s worst performance in the key advertiser demo since April 1993.

CNBC hit a peak of 162,000 viewers an hour in the key demo in January 2002.

Particularly hard-hit programs were “Fast Money,” “Mad Money” and “The Kudlow Report” — each of which saw all-time lows in total viewers this month.

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