Cumulus has flipped another station in Atlanta. Journey
97.9, featuring classic hits from the 80s & 90s, is no more. The station
W250BC at 97.9 FM is now being branded as Q100's 20@97.9. It is being positioned as a brand extension of Atlanta's Q100, repeating its Top 20 titles.
Obviously, they are attempting to knee cap Clear's Channel's
"Power 96.1", which flipped to CHR last week. Or is this a stunt? Market observers are curious.
In a press release, John Dickey, co-COO of Atlanta-based
Cumulus, said the company has decided to create a Q100 “brand extension,” so to
speak on 97.9. “With so much hit music, we needed to add on,” he said. “Q-100’s
20 at 97.9 will give us the room we need to continue to serve up more hit music
than any other station/brand in Atlanta. While Atlanta wakes up to Q-100’s The
Bert Show on 99.7, kids can get their hit music fix on Q-100’s 20 at 97.9.”
LISTEN TO Q100 20, Click Here.
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