Study: Higher Earners, More Likely To Use Internet

Those in higher-income households are different from other Americans in their tech ownership and use

95% of those in households earning over $75,000 use the internet and cell phones.

Those in higher-income households are more likely to use the internet on any given day, own multiple internet-ready devices, do things involving money online, and get news online.

Analysis of several recent surveys conducted by the Pew Research Center’s Internet & American Life Projects find that there are key differences between those who live in households making $75,000 or more relative to those in lower-income households.

Some 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.

Even among those who use the internet, the well off are more likely than those with less income to use technology. Of those 95% of higher-income internet users:

• 99% use the internet at home, compared with 93% of the internet users in lower brackets.
• 93% of higher-income home internet users have some type of broadband connection versus 85% of the internet users who live in households earning less than $75,000 per year. That translates into 87% of all those in live in those better-off households having broadband at home.
• 95% of higher-income households own some type of cell phone compared with 83% in households with less income.

Read full study report here.