Tuesday, June 6, 2017

CBS Radio Launches Multi-Media Resources Targeting Veterans

CBS RADIO has launched the new “CBS RADIO Presents ConnectingVets.com…Connecting Vets Every Day,” a national, multi-media resource linking military veterans and their families to relevant information, resources, solutions and, most importantly, each other.

The content will be produced and presented by fellow vets who understand the complexity and stages of transitioning from the military ranks back into civilian life. It will cover such important topics as health and fitness, employment and entrepreneurialism, education, finance, and issues particularly impacting female veterans and veterans’ families.

Programming is easily accessible online and Radio.com, with audio on-demand also available and programming on-air in Washington, D.C. on local station WJFK 1580 AM. Equally passionate about helping veterans, our sponsorship partners, including Freedom Mortgage and Harley-Davidson Motor Company, will be integrated seamlessly in and around content in non-traditional ways to ensure a user-friendly experience.

With a passion and a dedication to serving our nation’s veterans, the platform is designed to help this very important and growing group cut through the clutter and confusion of what’s available to them to ensure easy access to the benefits and resources they have so rightly earned.

“This new resource is a testament and a dedication to the selfless acts of U.S. veterans and all they do to ensure our freedoms and our very way of life,” said Steve Swenson, Senior Vice President & Market Manager, CBS RADIO Washington, D.C. “We have created a streamlined, solutions-based product that will provide our vets with immediate and easy access to all of their available resources, and to their fellow veterans. We’re confident that together with our partners this dedicated resource will become a go-to source for our nation’s heroes and those around them.”

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