While there are exceptions certainly, the concern lies in the format’s growth and its ability to attract increasing audience and revenues.
Accoridng to Van Dyke, this heightened state of alert (DEFCON 3) by some brings to light some of the latest perceptual information Bridge Ratings has uncovered in recent months.
|Dave Van Dyke|
Do the ratings companies properly represent the format’s audience? If not, what to do?
Increasing cume audience can improve the format’s prospects, but what is the best way to achieve this?
Is “mass appeal” a negative?
This and more in the latest “Navigate the Future” blog. Click here and click on the new “Navigate the Future” link.