Nielsen: PM Drive Is Tops With Millennials

According to a new Nielsen Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S.

Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each.

The younger generation also listens to a lot. Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions. Afternoon drive (3-7pm weekdays) is the most listened-to time of day. Meanwhile, the Country format is top for Gen Y audiences throughout the week.