|Nielsen-Twitter Top 10 2/23-3/01 Click to Enlarge|
Tweets - Tweets ascribed to a linear TV episode.
Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Impressions - The number of times any Tweets ascribed to a TV episode were seen.
Unique Audience - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
|Nielsen-Twitter Top 10 Sports Click to Enlarge|