WKSF 99.9 FM Kiss Country in Asheville, NC kicked off its annual Kids Radiothon on Thursday.
Radio personality Eddie Foxx and his team will be live for two days at the Reuter YMCA. The Radiothon raises money to benefit Mission Children's Hospital.
"It's important to Western North Carolina because we're very lucky to have this hospital right here," Foxx said. "I mean god forbid you ever need to use the hospital but if you do just know your young'n is getting the best care possible."
This is the seventh year for the Radiothon at the iHeartMedia station, which raised $250,000 last year. Foxx is hoping they can surpass that total this time around.