Monday, November 9, 2026

Nielsen: News/Talk Remains Radio's Leading Format


The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research. The Record returns this quarter with a closer look at the time Americans spend with ad-supported audio, and at the medium that still leads it: radio.

Nielsen Q3 2026 U.S. Audio Listening Trends Analysis, based on Nielsen + Edison Research Share of Ear® data).  The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research. Released on Friday, The Record returns this quarter with a closer look at the time Americans spend with ad-supported audio, and at the medium that still leads it: radio.
  • U.S. adults spend nearly 4 hours per day (3 hours 55 minutes) with audio. Time is fragmented across platforms and devices, but the ad-supported core remains stable.83% of daily ad-supported audio time goes to radio + podcasts.
  • Only 15% goes to streaming music services (analysis excludes YouTube music/music videos).
This reinforces a consistent planning implication: audio campaigns that omit radio and podcasts miss the large majority of the ad-supported audience.

Trump, White Talking About Press Secretary Job

White and Trump

Dana White will discuss President Donald Trump's offer to become press secretary during an in-person meeting on Monday.

After Trump posted Saturday on Truth Social that he wanted the UFC CEO to take the position, conflicting reports circulated about whether White would consider Trump's push to "please take the job" that has been open since Katie Zacharaia left after only five days in the role.

Penn State Radio Analyst Jack Ham in ‘Stable Condition’


Penn State legend and radio analyst Jack Ham was in stable condition Saturday after being hospitalized for an undisclosed medical emergency in Seattle, head coach Matt Campbell said following Penn State’s 28–25 win over Washington.

Ham’s longtime broadcast partner, Steve Jones, helped secure medical attention, Campbell said, praising Jones and the University of Washington’s emergency team. Brian Tripp filled in for Ham during the game.

SLC Radio: Two Veterans Retiring At KSL This Week


Two longtime on-air personalities at Bonneville’s KSL NewsRadio (1160 AM / 102.7 FM) in Salt Lake City are retiring this week, bringing decades of local radio experience to a close.

Morning co-host Amanda Dickson will sign off on Wednesday after nearly 40 years in radio, including 37 years at KSL. Afternoon news anchor Jeff Caplan will retire on Tuesday after more than four decades in broadcast journalism.

Dickson has co-hosted Utah’s Morning News and hosted the long-running program A Woman’s View. She is also an author, speaker, and adjunct faculty member who has taught media and media law courses. Caplan hosts Jeff Caplan’s Afternoon News and previously worked as a morning news host at WCBS in New York. He is a multiple award winner, including an Edward R. Murrow Award.

Their departures mark the end of long tenures for two familiar voices on one of Utah’s major news/talk stations.

Research Reveals America’s Favorite Holiday Hits


Christmas classics remain popular with listeners, but a growing majority want radio stations to wait until Thanksgiving or later before switching to all-holiday programming, according to P1 Media Group’s 2026 America’s Top 100 Christmas Songs study.

The nationwide survey, sponsored by GoldDisc by TM Studios, found that 56% of respondents favor a Thanksgiving-or-later start—up from 49% in 2025. Meanwhile, 18% prefer stations to begin in early November, down from 23% last year and 31% in 2024.

Thanksgiving was the most popular time to start holiday programming, selected by 28% of respondents. Mid-November followed at 26%, and the beginning of December at 25%. Another 3% favored a mid-December start.

“Christmas music continues to be one of radio’s most powerful audience magnets,” said Ken Benson, founder and partner at P1 Media Group. “The Nielsen ratings demonstrate its extraordinary ability to attract listeners, but our research also reveals an important shift. While Americans still love their Christmas classics, they’re becoming more selective about when they want the holiday season to begin.”

P1 surveyed 400 radio listeners ages 25–54 across the nation’s top 50 radio markets. Participants rated the appeal of the 100 most-played Christmas recordings of the 2025 holiday season, as measured by Mediabase.

🎅Download The Complete Christmas Top 100:  HERE  (Be Patient)

Here We Go Again: Start With The Pulse for Monday, Nov 9


Radio Broadcasting

Radio Reaches: Radio + podcasts dominate ad-supported audio — The 83/15 split has been consistent and strengthened the case for including both in media plans. MORE

News/Talk Tops: Spoken-word is resilient and streaming-friendly — News/Talk leads overall and dominates streams (especially among older listeners). Sports benefited from seasonal events. MORE

Holiday Hits: P1 Media Group surveyed 400 radio listeners ages 25–54 across the nation’s top 50 radio markets and tabulated a list of the Holiday's Favorites.  MORE


Media Industry

TWH Spox Candidate: Dana White will discuss President Donald Trump's offer to become press secretary during an in-person meeting on Monday. MORE

Ultra No-No: Ultra-Left libs Jennifer Welch and Angie “Pumps” Sullivan, hosts of the popular left-wing podcast “I’ve Had It,” apologized Saturday for laughing at a joke about Charlie Kirk. MORE

Lighter, Later: Trump Not Giving up On Sunshine Protection Act MORE

Radio History: Nov 9


➦In 1895
...George Dewey Hay born in Attica, Indiana (Died – May 8, 1968). He was radio personality, announcer and newspaper reporter. He was the founder of the original Grand Ole Opry radio program on WSM-AM in Nashville, Tennessee, from which the country music stage show of the same name evolved.

In Memphis, Tennessee, after World War I, he was a reporter for the Commercial Appeal, and when the newspaper launched its own radio station, WMC-AM, in January 1923, he became a late-night announcer at the station.  His popularity increased and in May 1924 he left for WLS-AM in Chicago, where he served as the announcer on a program that became National Barn Dance.

George D Hay
On November 9, 1925, he moved on to WSM-AM in Nashville. Getting a strong listener reaction to 78-year-old fiddler Uncle Jimmy Thompson that November, Hay announced the following month that WSM would feature "an hour or two" of old-time music every Saturday night. He promoted the music and formed a booking agency.

The show was originally named WSM Barn Dance, and Hay billed himself as "The Solemn Old Judge." The Barn Dance was broadcast after NBC's Music Appreciation Hour, a program featuring classical music and grand opera. One day in December 1927, the final music piece on the Music Appreciation Hour depicted the sound of a rushing locomotive. After the show ended, "Judge Hay" opened the WSM Barn Dance with this announcement:

“ Friends, the program which just came to a close was devoted to the classics. Doctor Damrosch [host of the program] told us that there is no place in the classics for realism. However, from here on out for the next three hours, we will present nothing but realism. It will be down to earth for the 'earthy'. ”

Hay then introduced the man he dubbed "The Harmonica Wizard," DeFord Bailey, who played his classic train song, "The Pan American Blues," named for the crack Louisville and Nashville Railroad passenger train The Pan-American. After Bailey's performance, Hay commented, "For the past hour, we have been listening to music taken largely from Grand Opera. From now on we will present the Grand Ole Opry."

During the 1930s, he was involved with Rural Radio, one of the first magazines about country music, developing the Opry for NBC and working on the movie Grand Ole Opry (1940). He was an announcer with the radio show during the 1940s and toured with Opry acts, including the September 1947 Opry show at Carnegie Hall.

He was featured in Hoosier Holiday, a 1945 film from Republic Pictures, in a cast that also included Dale Evans.  Hay was elected to the Country Music Hall of Fame two years before his death in 1968.

➦In 1925...the three day Fourth National US Radio Conference began in Washington, D.C. During the year since the previous conference, the number of US stations with 500 watts or more had nearly doubled from 115 to 197.

➦In 1925...KQP in Portland Oregon signed-on and the station changed its call sign to KOIN on April 12, 1926.

Saturday, November 7, 2026

Radio News Recap: Week of November 2–7, 2026


The week highlighted radio’s continued reach and format strengths amid digital growth, ownership adjustments, personnel changes, and heightened political oversight following the midterms.

➤Audience Measurement and Listening Trends

Radio History: Nov 8


➦In 1919...Lee de Forest reopened his 2XG in New York and broadcast the play-by-play results of a Wesleyan-New York University football game, marking a major early milestone in sports radio broadcasting.


➦In 1939
...WQXR-FM NYC signed-on as W2XQR.

WQXR-FM is the outgrowth of a "high-fidelity" AM station, WQXR 1560 AM, which was founded in 1936 by John V. L. Hogan and Elliott Sanger. Hogan began this station as a mechanical television station, W2XR, which went on the air on March 26, 1929.

One of the station's listeners was the inventor of frequency modulation, Edwin Howard Armstrong. When Armstrong put his experimental FM station, W2XMN, on the air, he arranged to rebroadcast some of WQXR's programming. This ended in 1939, when Hogan and Sanger put their own experimental FM station on the air, W2XQR on this date, just down the dial from Armstrong at 42.3 MHz.

When the Federal Communications Commission began licensing commercial FM stations, W2XQR moved to 45.9 MHz and became W59NY; the special FM call signs were later dropped and the station became WQXQ. Today WQXR airs classical music at 105.9 FM.

➦In 1953...Buddy Holly and Bob Montgomery (billed as “Buddy & Bob”) appeared on radio station KDAV in their hometown of Lubbock, Texas, in the first of a series of Sunday country music shows.

➦In 1972...HBO signed-on in Wilkes-Barre, PA.  Home Box Office went on the air and almost nobody saw it. The whole audience was fewer than 400 homes on one cable system in Wilkes-Barre. The idea came from cable man Charles Dolan: bring movies and live sports to cable subscribers. Night one was a New York Rangers game against the Vancouver Canucks from Madison Square Garden, followed by Sometimes a Great Notion, with Paul Newman and Henry Fonda. In 1975, HBO became the first network to send a continuous signal by satellite. The showcase was the Thrilla in Manila, Ali against Frazier. After that, you didn't have to live near Wilkes-Barre.


➦In 2012
....WXRK NYC changed call letters to WNOW-FM. The calls today are WINS-FM. The station is owned by Audacy Communications and airs an All-News format via a simulcast with 1010WINS-AM. (An Alternative music format airs on HD-2)

The station, first known as WMCA-FM, went on the air on December 25, 1948. It was co-owned with WMCA 570 AM by former New York state senator Nathan Straus. FM radio was not a successful venture for Straus, and he sought to either sell it or close the station down altogether.

WNYL logo
In late 1950, Straus sold the station to the owners of WHOM 1480 AM, now WZRC, and WHOM-FM appeared on February 26, 1951, featuring a variety of formats, including ethnic, background music, classical, Spanish, and easy listening. By the early 1970s, WHOM-FM had a Spanish-language easy listening format.

Following the sale of the WHOM stations to SJR Communications, the FM station became WKTU, taking on an adult contemporary format that began on June 5, 1975. At that point, WKTU was positioned as a "soft rock" station and called "Mellow 92". Ratings were relatively low. The station held on to the format in spite of low ratings until 1978.

Nielsen: Radio Reaches Most Daily Ad-Supported Audio Listeners


Radio and podcasts accounted for 83% of daily ad-supported audio listening in the third quarter of 2026, according to Nielsen’s latest “The Record,” which draws on data from Nielsen and Edison Research.

U.S. consumers spent an average of 3 hours and 55 minutes a day listening to audio, the report said. Streaming music services made up 15% of ad-supported listening time. The analysis excludes music and music videos watched on YouTube.


Radio reached more than 242 million U.S. adults monthly, or 92%, ahead of TV-connected devices at 90%, smartphones at 87% and live and time-shifted television at 85%, according to the report. Radio reached 92% of Black adults, 93% of Hispanic adults and 87% of adults ages 18 to 34.

About 65% of adult radio listening took place away from home, primarily in vehicles. That share rose to 73% during weekday drive times. AM/FM radio accounted for more than 80% of ad-supported audio listening in cars.

➤Share of daily time spent with ad supported audio among U.S. audiences

Listeners 18+

Listeners 35+

➤Radio Listening By Format:

The Big Winner Election Night: Steve Kornacki


Steve Kornacki’s “Kornacki Cam” was the most-watched election livestream on YouTube on election night, drawing more than 6 million views and peaking at more than 300,000 concurrent viewers during his 10.5-hour stream, according to NBCUniversal.

Across all platforms, the NBC News feed recorded 29 million views. It also circulated widely among political influencers, making it a frequent choice for secondary coverage. The stream stood out among the various election-night digital experiments by broadcast and cable networks, which are expanding online offerings amid declines in traditional linear audiences while seeking to retain control of viewers rather than fully ceding them to platforms such as YouTube.

The Election Was Also A Good Night For Skydance

Fox News drew the largest prime-time audience among cable news networks during Tuesday’s midterm election coverage, with 4.66 million viewers across its flagship channel and a simulcast on Fox Business Network, according to finalized Nielsen data.

Fox News averaged 4.315 million viewers from 8 to 11 p.m. Eastern, while the Fox Business simulcast drew 346,000. The combined audience ranked third among broadcast and cable networks, behind NBC News, with 6.7 million viewers, and ABC News, with 5.2 million. CNN drew 4.1 million, MS NOW 3.749 million and CBS News 2.8 million.

Skydance had the largest combined audience among media companies, with 6.9 million viewers across CNN and CBS News. The networks operate separately under the same owner: CNN is part of Warner Bros. Discovery, and CBS News is part of Paramount.

TV Ratings: Meet the Press Scores With Key Demos


Meet the Press with Kristen Welker is the #1 Sunday public affairs among the key A25-54 and A18-49 demo viewers this past Sunday, November 1, according to Nielsen.

Meet the Press averaged 405,000 A25-54 viewers, leading ABC by +73,000 (+22%) and CBS by +37,000 (+10%).

Graphic Courtesy of RoadMN

 Additionally, Meet the Press averaged 300,000 A18-49 viewers, leading ABC by +43,000 (+17%) and CBS by +34,000 (+13%). Compared to last year, Meet the Press more than doubled its A18-49 lead vs. CBS.

Meet the Press also averaged 2.632 million total viewers this Sunday. Meet the Press was the #1 Sunday public affairs show for the 2025-2026 season and the 2024-2025 broadcast season. Meet the Press has never lost a month in the Washington, D.C. market among total viewers.

Cutbacks Underway At Mets RSN SNY


SNY cancels “Baseball Night in New York” and “SportsNite,” shuts down website, and lays off much of its editorial staff.

The Athletic reports the regional sports network that serves as the primary television home of the New York Mets made the cuts on Friday, with the changes taking effect immediately, sources told The Athletic. SNY declined to comment.

Fox Closes On Roku Streaming


Fox Corp. said Friday it completed its acquisition of Roku, adding the streaming platform to a portfolio that includes Tubi and FOX One.

The companies said the deal combines Fox’s live sports, news and local programming with Roku’s connected-TV platform, which reaches more than 100 million households. The combination is expected to create new opportunities to serve viewers, advertisers and partners, they said.

Fox expects to achieve about $400 million in annualized cost savings within two years of closing, with potential for additional revenue. The company also expects the deal to increase free cash flow per share by its second full year after closing.

Miami Radio: Newsmax To Acquire Two Radio Stations


Newsmax is acquiring two Spanish-language news-talk stations in Miami from Latino Media Network, marking the conservative news network’s first move into radio ownership.

Newsmax Radio will pay $1.26 million for WAQI-AM, 710, and $540,000 for WQBA-AM, 1140. Latino Media Network acquired the stations in 2022, as part of a $60 million purchase of 18 stations from TelevisaUnivision.

WQBA recently carried mostly “Radio Martí,” a service of the U.S. government’s Office of Cuba Broadcasting. WAQI had been scheduled to drop its Spanish-language conservative talk programming in December but retained some of it.

Protecting Your Brand: 5 Crisis Lessons


Last weekend, Martha Stewart faced backlash after posting a Halloween photo portraying a homeless person while promoting her QVC candles. Critics called it insensitive amid economic hardship. After initially saying she meant to raise awareness, Stewart apologized, acknowledging the costume was hurtful and a mistake. The controversy highlights how leaders’ personal actions can affect their brands and the importance of considering public perception.

Edward Segal’s article in Forbes this week argues that Martha Stewart’s Halloween costume controversy shows how a seemingly well-intentioned act can become a reputational crisis—especially when audiences see it as mocking people facing homelessness and hunger, rather than raising awareness. The promotional mention of her products added to the perceived insensitivity. Her later apology accepted responsibility, but several initial statements prolonged the story before she fully acknowledged the harm.