It’s been nearly six months since the scandal surrounding Facebook, Cambridge Analytica and the unlawful harvesting of user data started unfolding, and the world’s largest social media company is still dealing with the fallout.
After suffering the biggest single-day market cap loss of any U.S. company in late July, the company’s share price has yet to recover. Perhaps more importantly however, Facebook needs to find a way to regain the trust of the public. After all, if people are no longer willing to share information on Facebook, the company’s entire business model is broken.
According to a recent survey conducted by Hub Entertainment Research, 49 percent of U.S. consumers are not very or not at all confident that Facebook will keep their data secure. As the following chart illustrates, the Cambridge Analytica scandal appears to have eroded trust in social media companies in general as well. Compared to other companies and institutions, social media firms trail significantly in terms of the level of confidence that the U.S. public has in their ability to keep their information safe.
Interestingly, the majority of respondents (55 percent) still use Facebook the same way they did before the data scandal. 23 percent post less, 20 percent changed their privacy settings and just 8 percent deleted their account in response to what happened. (Felix Richter, Statista)
Since 2010: Now 81.4M+ Page Views, Edited by Tom Benson, News Tips, Feedback: pd1204@gmail.com
Wednesday, August 29, 2018
August 29 Radio History
➦In 1892...Harry Read was born in Seattle, WA. KXL Founder & Broadcast Pioneer
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| Willard Waterman |
After many years as a versatile supporting actor he rose to the front line of radio stars when Kraft Foods picked him in 1950 to replace a disgruntled Harold Peary in the title role of their hit radio sitcom ‘The Great Gildersleeve.’ He assumed the role after a summer break in one of the most successful transitions of its ilk, and the program continued seamlessly for another decade.
Waterman died of bone marrow disease February 2, 1995, at age 80.
➦In 1924...KFQN 283 meters (1059.3kc) signed off the air at 9 P.M. forever. Oregon's First Religious Station.
➦In 1936...ABC news anchor Peter Jennings was born in Toronto. The son of a CBC newsman/exec he had his own half-hour Saturday radio program at age 9. Before his 30th birthday he anchored briefly for CTV and ABC TV, but was considered too young with insufficient gravitas. After much reporting from world hot spots he became sole anchor of ABC’s World News Tonight in 1983, an assignment he continued until just befor his death from lung cancer Aug. 7 2005 at age 68.
➦In 1943...summertime replacement show Paul Whiteman Presents was heard on NBC radio for the last time. The hostess was Dinah Shore, and Whiteman led a 35-piece orchestra. His well-known theme song was Gershwin’s Rhapsody in Blue.
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| Bwanna Johnny |
Bwana Johnny, who had been battling congestive heart failure for several months, died in in 2005 Seattle at age 59.
Bwana, whose real name was Richard Johnson, had been a popular disc jockey at the old 1260/KYA back in the late 1960s. Most recently, he had worked in production with Jones Radio Networks in Seattle before his illness forced him into a care facility.
Before coming to the Bay Area in 1969, "Beautiful Bwana" worked at KLOG/Kelso, Wash., WUBE/Cincinnati and KJR/Seattle.
He moved on to WWDJ/New York as music director and afternoon-drive jock (1971-1973) and spun records for a year at WFUN/Miami before returning to his hometown, Portland, Ore., as "Crazy Dick Simms" on the Rose City's legendary KISN in 1975.
➦In 1957...The ABC radio network purchased KQV in August 29, 1957 for $700,000. ABC hired two executives from Storz Broadcasting to launch the top 40 format in Pittsburgh They hired Dale Maudy who had been an executive engineer for the Stroz group and Ralph Beaudin, who had been a KOWH sales executive, as the KQV general manager. For more on KQV: Click Here.
➦In 1958...The first of Alan Freed's Big Beat revues is held at Brooklyn, New York's Fox Theatre, featuring Chuck Berry, Billy Haley and his Comets, Frankie Avalon, The Elegants, Bobby Freeman, and Jimmy Clanton.
➦In 1964...In a clear case of rock and roll being saved by the British Invasion, Billboard magazine notes that guitar sales are the highest they've been since the advent of Elvis Presley.
➦In 1964...Roy Orbison’s "Oh, Pretty Woman" was released. It hit number one (for 3 weeks) on September 26th and became the biggest of his career. "Oh, Pretty Woman" was Orbison’s second #1 hit. The other was "Running Scared" (6/05/61).
➦In 1966...the Youngbloods recorded “Get Together.” It didn’t get far in its initial release, until it was used in a radio public service announcement as a call for brotherhood. That prompted a second release in 1969, when it reached #5 on the Pop Singles chart.
➦In 1966...The Beatles played what would prove to be their last concert before a paying audience at Candlestick Park in San Francisco, to a sold-out crowd of 25,000. John and Paul, knowing what the fans do not (that this will be the last concert ever) brought cameras on stage and took pictures between songs. (Their lone remaining public performance was the 1969 rooftop appearance in London).
➦In 1972..Even back then...Guess who was #1 in Knoxville, TN?
➦In 1979...In 1979...Sheridan Broadcasting Corp purchased the Mutual Black Network
The Mutual Black Network or MBN was founded by the Mutual Broadcasting System in 1972, as the first national full-service radio network aimed at African Americans. It broadcast an hourly 5 minute newscast at 50 minutes past the hour. It also aired sports and feature programs, and for one year beginning in the spring of 1974, a 15-minute daily soap opera called Sounds Of The City. Some of its special programing focused on African American history, much of which was researched, written and narrated by MBN news anchor Ben Frazier.
Programming is what separated the Mutual Black Network from the rest of the pack. But its highest mark was made in the coverage of hard news and it’s savvy advocacy style of journalism. This was the genre of journalism, practiced by news anchors Ben Frazier, Glen Ford, John Askew and others. They would interview black news-makers who had previously been ignored by the traditional mass media outlets.
The Mutual Black Network was later sold to Sheridan Broadcasting which was a minority stockholder in MBN, becoming the Sheridan Broadcasting Network. By 1991, it would merge with the National Black Network, forming the present-day American Urban Radio Networks.
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| Lowell Thomas |
The baritone sign-off of pioneer broadcast journalist Lowell Thomas was known to millions of NBC and CBS radio listeners from 1930 to 1976. When he died on Aug. 29, 1981, he left a defining mark in news history.
Thomas started his career in print at the Chicago Evening Journal and later experimented with other media forms. During World War I, he went overseas to film the war for American audiences.
While in the Middle East, Thomas met a British Army captain named T.E. Lawrence. Thomas profiled Lawrence's activities in the Arabian desert in a film he titled "With Lawrence in Arabia." The film was a hit and made Thomas and "Lawrence of Arabia" internationally famous.
Thomas hosted a regular radio broadcast — "Lowell Thomas and the News" — from 1930 until 1976. The program was first on NBC and CBS, then later only on CBS. He narrated newsreels for Fox Movietone News for 17 years, beginning in 1935. Thomas also delivered the first regularly scheduled TV news broadcast in 1940.
Later in his career, Thomas formed a group of broadcast stations that would become known as Capital Cities. The company expanded through the years, and bought ABC in 1985. ABC is now owned by Disney.
Thomas was inducted into the Radio Hall of Fame in 1989.
Tuesday, August 28, 2018
The CMA Awards Broadcast Nominations Are....
The nominations for the 2018 CMAs were unveiled Tuesday morning, with Luke Bryan, Dan + Shay and Sugarland announcing the first six categories -- entertainer of the year, single of the year, female vocalist of the year, male vocalist of the year, vocal duo of the year and new artist of the year -- live from Bryan's new restaurant in downtown Nashville, Luke's 32 Bridge Food + Drink.
Chris Stapleton, Keith Urban, Jason Aldean, Miranda Lambert and Dan + Shay were early leaders after the first six categories were announced, with two nods each. There's still six categories to be announced, including song and album of the year, so stay tuned.
The 52nd Annual CMA Awards will broadcast live from Nashville's Bridgestone Arena on Nov. 14, with Brad Paisley and Carrie Underwood hosting the ceremony for a 11th straight year. The show will take place at 8 p.m. EST on ABC.
Check out the full list of nominees below.
Entertainer of the Year
Jason Aldean
Luke Bryan
Kenny Chesney
Chris Stapleton
Keith Urban
Single of the Year
"Broken Halos," Chris Stapleton
"Drinkin' Problem," Midland
"Drowns the Whiskey," Jason Aldean feat. Miranda Lambert
"Meant to Be," Bebe Rexha & Florida Georgia Line
"Tequila," Dan + Shay
Female Vocalist of the Year
Kelsea Ballerini
Miranda Lambert
Maren Morris
Kacey Musgraves
Carrie Underwood
Male Vocalist of the Year
Dierks Bentley
Luke Combs
Thomas Rhett
Chris Stapleton
Keith Urban
Vocal Duo of the Year
Brothers Osborne
Dan + Shay
Florida Georgia Line
Maddie & Tae
Sugarland
New Artist of the Year
Lauren Alaina
Luke Combs
Chris Janson
Midland
Brett Young
➤Final Nominees For Broadcast Personality Of The Year:
NATIONAL
- "American Country Countdown" (Kix Brooks) - Westwood One
- "Bob Kingsley's Country Top 40" (Bob Kingsley) - Westwood One
- "Country Countdown USA" (Lon Helton) - Westwood One
- "The Mayor of Music Row" (Charlie Monk) - Sirius XM Satellite Radio
- "The Music Row Happy Hour" (Buzz Brainard) - Sirius XM Satellite Radio
- "Bud and Broadway" (Bud Ford, Jerry Broadway, Kelly Rebal, "Captain Mac Douglas" Gregory Paul Ford,
- "T.Wall" Tom Wall, and "Sweet Becca" Walls) - WIL, St. Louis, Mo.
- "Double-L" (Lois Lewis) - KNIX, Phoenix, Ariz.
- "Hawkeye in the Morning" ("Hawkeye" Mark Louis Rybczyk, Jasmine Sadry, and "Connected K" Katelyn Maida) - KSCS, Dallas-Ft. Worth, Texas
- "KYGO Morning Show" (Tracy Dixon, Guy David, and Patrick Knight) - KYGO, Denver-Boulder, Colo.
- "Tim, Ben and Brooke" (Tim Hattrick, Ben Campbell, and Brooke Hoover) - KNIX, Phoenix, Ariz.
- "Jim, Deb & Kevin" (Jim Denny, Deborah Honeycutt, and Kevin Freeman) - WFMS, Indianapolis, Ind.
- "Obie & Ashley In The Morning" (Obie Diaz and Ashley Stegbauer) - WWKA, Orlando, Fla.
- "Q Morning Crew" (Mike Wheless and Janie Carothers) - WQDR, Raleigh-Durham, N.C.
- "The Randy, Jamie, and Jojo Show" (Randy Carroll, Jamie Martin, and Jojo Meza) - KAJA, San Antonio, Texas
- "Ridder, Scott and Shannen" ("Ridder" Shaun Ridderbush, Scott Dolphin, and Shannen Oesterreich) - WMIL, Milwaukee-Racine, WI
- "97.5 WPCV Breakfast Club" (Roger Todd, "Julie K." Kansy, and "D.J. Thee Trucker" Dale Sellers) - WPCV, Lakeland-Winter Haven, Fla.
- Brent Michaels - KUZZ, Bakersfield, Calif.
- "Ken, Kelley, and Daniel" (Ken Hicks, Kelley Bradshaw, and Daniel Wyatt) - WUSY, Chattanooga, Tenn.
- "The Odd Squad" (Roger Rhodes, Robyn Adair, and Dan Carson) - CKRY, Calgary, Alta.
- "Scott and Sarah in the Morning" (Scott Wynn and Sarah Kay) - WQMX, Akron, Ohio
- "Barrett, Fox & Berry" (Bill Barrett, Tim Fox, and Tracy Berry) - KKNU, Eugene-Springfield, Ore.
- "The Cat Pak Morning Show" (Brent Lane and Candy Cullerton) - WYCT, Pensacola, Fla.
- "The Eddie Foxx Show" (Eddie Foxx and Sharon Green) - WKSF, Asheville, N.C.
- "The Good Morning Guys" (Todd Harding, Susan Moore, and Brian Gary) - KUAD, Ft. Collins-Greeley, Colo.
- "Steve and Jessica Mornings" (Steve Waters and Jessica Cash) - WFLS, Fredericksburg, Va.
➤Final Nominees For Radio Station of The Year:
MAJOR MARKET
- KKBQ- Houston-Galveston, Texas
- KNIX - Phoenix, Ariz.
- KUPL - Portland, Ore.
- WKKT - Charlotte-Gastonia-Rock Hill, N.C.-S.C.
- WSOC - Charlotte-Gastonia-Rock Hill, N.C.-S.C.
- KCYY - San Antonio, Texas
- KUBL - Salt Lake City-Ogden-Provo, Utah
- WQIK - Jacksonville, Fla.
- WUBE - Cincinnati, Ohio
- WWKA - Orlando, Fla.
- KUZZ - Bakersfield, Calif.
- WBBS - Syracuse, N.Y.
- WHKO - Dayton, Ohio
- WUSY - Chattanooga, Tenn.
- WYRK - Buffalo-Niagara Falls, N.Y.
- KCLR - Columbia, Mo.
- KKNU - Eugene-Springfield, Ore.
- KTTS - Springfield, Mo.
- WCOW - La Crosse, Wis.
- WKSF - Asheville, N.C.
96% of Google Searches For 'Trump' News From Liberal Media
Conservatives and Trump supporters have for the last several years questioned whether Google was deprioritizing conservative news sites, hiding them from users who utilize their search engine.
Google has maintained that all outlets are treated fairly, but nevertheless, conservative sites have reported reduced search traffic and, in the case of Google-owned YouTube, content creators have been banned and demonetized.
To test the premise, Paula Bolyard at P-J Media, performed a Google search for "Trump" using the search engine's "News" tab and analyzed the results using Sharyl Attkisson's media bias chart.
Bolyard expected to see some skewing of the results based on her extensive experience with Google, but she was not prepared for what she terms 'the blatant prioritization' of left-leaning and anti-Trump media outlets.
Looking at the first page of search results, I discovered that CNN was the big winner, scoring two of the first ten results. Other left-leaning sites that appeared on the first page were CBS, The Atlantic, CNBC, The New Yorker, Politico, Reuters, and USA Today (the last two outlets on this list could arguably be considered more centrist than the others).
Not a single right-leaning site appeared on the first page of search results.
But it got much, much worse when I analyzed the first 100 items that Google returned in a search for news on "Trump."
CNN, by a wide margin, appeared most frequently, with nearly twice as many results returned as the second-place finisher, The Washington Post.
Bolyard performed the search a multiple times using different computers (registered to different users) and Google returned similar results. While not scientific, the results suggest a pattern of bias against right-leaning content, she concludes.
Indy Radio: Chuck Fredrick New VP/MM For Cumulus
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| Chuck Fredrick |
Frederick joins Cumulus Media after a successful 18-year career with iHeartMedia, where he was Market President and Regional President for its Cincinnati, OH, radio stations. Fredrick was also Director of Sales for Jacor Communications’ Cincinnati radio stations and was Local Sales Manager and General Sales Manager for Citicasters’ Cincinnati radio stations.
In his new role, he will lead Cumulus Media/Indianapolis’ three radio stations, Country WFMS-FM, Classic Hits WJJK-FM and CHR WYRG-FM.Dave Milner, Executive Vice President, Operations, Cumulus Media, said: “Chuck is the ultimate player’s coach, and Cumulus is thrilled to bring his passion and experience for building brands, successful sales organizations and strong marketing results for clients to the company.”
Fredrick said: "Grateful to Mary Berner and Dave Milner for giving me the opportunity to do what I love to do. I am especially excited about joining and partnering with the Indianapolis team, giving our best in all that we do.”
FCC Report: No 'Impropriety' On Proposed Sinclair Deal
The U.S. Federal Communications Commission’s inspector general said there was no evidence of impropriety relating to the proposed, and now defunct, merger of Sinclair Broadcast Group and Tribune Media Co, concluding FCC Chairman Ajit Pai had not shown bias in favor of the deal.
Reuters reports the results released on Monday, the Office of Inspector General said there was “no evidence, nor even the suggestion, of impropriety, unscrupulous behavior, favoritism toward Sinclair, or lack of impartiality related to the proposed Sinclair-Tribune merger.”
U.S. Representatives Elijah Cummings and Frank Pallone, Democrats, asked the FCC inspector general last November to probe whether Pai was biased in favor of Sinclair, which had sought approval of a $3.9 billion acquisition of Tribune. Sinclair announced on May 8, 2017, that it wanted to buy Tribune’s 42 television stations in 33 U.S. markets and cable network WGN America.
Cummings and Pallone cited FCC decisions that benefited Sinclair, the largest U.S. television broadcast group, and a 2016 Politico news report that Donald Trump’s presidential campaign had struck a deal with Sinclair for favorable media coverage.
Pai said in a statement on Monday that he was pleased with the finding, adding that the suggestion that he favored any one company was “absurd.” He could not immediately be reached for comment beyond the statement.
The Sinclair deal was scuttled this month after the Republican-led FCC expressed opposition to the deal, questioning Sinclair’s candor over the planned sale of some stations.
CBS Hit With Lawsuit Over Moonves
A story in The New Yorker alleging sexual misconduct by CBS chief Les Moonves and other company executives has generated its first lawsuit.
According to The NY Post, shareholder Gene Samit charged in Manhattan federal court on Monday that claims in the magazine from a half-dozen women fly in the face of “positive representations” in CBS’ public filings.
Those representations failed to disclose that CBS execs “had engaged in widespread workplace sexual harassment.”
The filing continued, “As a result, CBS’s public statements were materially false and misleading.”
The action specifically cites a 6.1 percent decline in CBS’ stock on July 27 after speculation surfaced over the story, which was written by Ronan Farrow and appeared in the issue dated Aug. 6 to Aug. 13.
Digital, TV Drive Ad Spending In July
The national advertising market experienced growth of 10 percent in July according to data provided by Standard Media Index. Digital continues to dominate in terms of advertising spend, as marketers poured 17 percent more into the platform last month.
After declining for April, May and June, National TV finally experienced growth of three percent, excluding the World Cup. Within that category, cable TV rose five percent YoY while broadcast fell one percent in terms of ad revenue.
In July, the Upfront market grew five percent, while the Scatter market grew one percent. Standard Media Index attributes the growth of National TV ad spend to an increase in the number of 30-second spots. There was also a reduction in unpaid spots, also known as makegoods or ADU.
According to alistdaily.com, revenue growth for televised sporting events was due entirely to soccer. Ad revenue for the sporting category dropped six percent if you don’t count the World Cup, but increased 20 percent if you do. Compared to the last match in 2014, however, in-game revenue dropped 29 percent.
News programming continues to be a draw for advertising dollars, especially MSNBC. The network grew an impressive 44 percent YoY in July. Broadcast news experienced the first YoY gains in 2018.
Out-of-home ad spend grew a modest one percent in July, while radio remained flat and print dropped 18 percent for the month.
Beasley Honors Operating Achievers
Beasley Media Group has announced the winners of the company’s annual Operating Achievement Awards.
The presentations were made during a special dinner that took place at the company’s annual Management Meeting on Friday, August 24th at the Four Seasons Hotel in Boston, Massachusetts.
The celebration honors the outstanding achievements and contributions made by individual employees and radio stations over the preceding twelve months.
The evening featured a special performance by RCA Nashville National Recording Artist Chris Young.
The 2018 Winners include:
The presentations were made during a special dinner that took place at the company’s annual Management Meeting on Friday, August 24th at the Four Seasons Hotel in Boston, Massachusetts.
The celebration honors the outstanding achievements and contributions made by individual employees and radio stations over the preceding twelve months.
The evening featured a special performance by RCA Nashville National Recording Artist Chris Young.
The 2018 Winners include:
- Mary Menna, Market Manager of the Year/ Boston, MA
- WKLB-FM, Station of the Year/Boston, MA
- Tina Murley, Director of Sales (DOS) of the Year/ Boston, MA
- David Corey, Program Director of the Year/WKLB-FM/Boston, MA
- Ed McCormack, Technology Award /Boston, MA
- Leslie Hamand, Market Controller of the Year/ Tampa, FL
- Nicole Sellers, Digital Content Professional of the Year/Charlotte, NC
- Deena Roemer Herman, Digital Sales Professional of the Year/Philadelphia, PA
Lori Lewis EXITS Cumulus, Westwood One
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| Lori Lewis |
Appropriately, InsideRadio notes Lewis broke the news via social media in posts on Facebook and LinkedIn Monday morning, with a photo of herself signing her release from the company. “It’s important to push ourselves out of our comfort zones from time to time and learn what else we are capable of,” Lewis wrote. “I cannot wait to share this next phase of life with you.”
Co-workers learned of the news via an internal company announcement on Friday. Her final day with Cumulus will be on or before Sept. 14.
In May 2015 Cumulus became one of the first companies to appoint a top-level executive specifically focused on social media, reporting directly to then-CEO Lew Dickey. Based in Detroit, Lewis worked with the broadcaster’s programming and sales teams to develop social media strategies, and worked with Westwood One on similar efforts.
Before joining Cumulus, Lewis worked at the media consulting firm Jacobs Media, where she served as director of digital and social strategy for four years. Prior to that, she was multimedia content manager for Midwest Communications, after more than a decade as an on-air personality and programmer.
In addition to her work with Cumulus, Lewis has been instrumental in rejuvenating The Conclave Leaning Conference as chairperson of the nonprofit for the past nearly four years.
Chattanooga Radio: Jeff Styles OUT At WGOW
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| Jeff Styles |
Program and news director Bill Lockhart said the deicision comes after internal investigation by Cumulus Media.
Cumulus Media, the company that owns WGOW, released the following statement about Jeff Styles.
“The company has concluded its internal investigation of the situation and has decided to end our relationship with Jeff Styles.”
Styles, 57, was involved in what was reported as a "road rage" incident in June 2018. Police say after Styles approached the vehicle of 35-year-old Nickolas Bullington, with a tomahawk-style weapon, and struck the windshield. Bullington then fired a single round, striking Styles in the right arm.Styles has worked in Chattanooga radio for many years, hosting WGOW's morning talk show since 1992.
Here is a summary of the investigation by the Chattanooga Police Department:
- Upon arrival, police found a male party suffering from a gunshot to his arm.
- The party was transported to a local hospital by Hamilton County EMS.
- Investigators identified the party shot as Jeffery Styles.
- Investigators were able to determine that there was a confrontation between Jeffery Styles and a second male party prior to the shooting.
- Investigators determined Jeffery Styles had approached the other male party's vehicle with a tomahawk style weapon and struck the front windshield of the vehicle before the driver fired a single round which struck the male party in the right arm. The driver then left the scene.
- Police were notified a short time later the shooting suspect had called 911 Dispatch requesting to meet officers at a different location where they made contact with Nickolas Bullington.
- Investigators obtained warrants for Jeffery Styles for the offenses of Aggravated Assault and Vandalism.
- Jeffery Styles was subsequently arrested on 6/16/2018.
MI Radio: Midwest Appoints Two VP/Market Managers
Midwest Communications appoints two new VP/Market Managers at its clusters in Michigan.
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| Mark Jaycox |
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| Mark Luchs |
Midwest President/CEO Duke Wright said he is pleased these veteran broadcasters have joined his family-owned company “to share their talents in service to our listeners and advertisers. Southwest and Southcentral Michigan are important markets for our company.”
FCC's O'Reilly Featured At Radio Show
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| Michael O'Reilly |
Commissioner O'Rielly will discuss his outlook on regulation of the radio industry and what licensees can expect in the near future. In particular, Commissioner O'Rielly will touch on media ownership regulations, pirate radio enforcement, spectrum policy and the importance of local service.
Fast approaching his five-year anniversary on the Commission, O’Rielly has been a tireless advocate for reducing unnecessary regulations and increasing government transparency. Prior to his tenure at the FCC, Commissioner O’Rielly served in various capacities as a staff member in both the House of Representatives and the Senate for nearly 20 years. More about Commissioner O'Rielly is available here.
The Radio Show is produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) and is held September 25-28 in Orlando.
There's A Generation Gap in TV Consumption
According to Nielsen’s latest Total Audience Report, television is still the most used electronic medium for U.S. adults. On average, Americans aged 18 and older spend nearly five hours a day watching TV, easily beating the two hours and 20 minutes they interact with their smartphone on an average day.
While these findings certainly show that television is still relevant and shouldn’t be written off prematurely, a closer look reveals a trend that could spell doom for TV networks in the long run, according to Felix Richter at Statista.
According to Nielsen’s findings there appears to be a generation gap in TV consumption. While those aged 50 and older spend more than six (ages 50-64) and seven hours (ages 65+) a day in front of the TV, young adults watch significantly less TV.
While some of this difference might be explained by the fact that many people over the age of 65 are retired and thus have more time to watch TV, the fact that younger people are more likely to use streaming services such as Netflix and Amazon Prime Video instead of watching “traditional” TV probably also plays a role in this. The latter is supported by findings from last year, which showed a gradual decline in TV consumption of 18 to 24-year-olds between 2011 and 2017.
While these findings certainly show that television is still relevant and shouldn’t be written off prematurely, a closer look reveals a trend that could spell doom for TV networks in the long run, according to Felix Richter at Statista.
According to Nielsen’s findings there appears to be a generation gap in TV consumption. While those aged 50 and older spend more than six (ages 50-64) and seven hours (ages 65+) a day in front of the TV, young adults watch significantly less TV.
While some of this difference might be explained by the fact that many people over the age of 65 are retired and thus have more time to watch TV, the fact that younger people are more likely to use streaming services such as Netflix and Amazon Prime Video instead of watching “traditional” TV probably also plays a role in this. The latter is supported by findings from last year, which showed a gradual decline in TV consumption of 18 to 24-year-olds between 2011 and 2017.
Study: Only 2 Percent Of Teens Read A Newspaper
A study released Monday shows just two percent of American teens read a newspaper on a regular basis, reports The Hill.
The "nationally-based lifestyle survey studying teens" by researchers at San Diego State University also found that one-third of the teenagers polled had not read a book for pleasure in the last year. That number includes reading on an electronic device.
The daily newspaper results are in stark contrast with a similar study done in the early 1990s. That study found that one-third of same-aged teens in 1990s read a newspaper on a regular basis.
Researchers compiled the study by examining data going back more than four decades. Overall, more than one million teens provided information for the study.
"The meteoric rise of internet-based activities cannot be understated: between social media, texting, gaming, and surfing the web, the average high school senior spent six hours a day online in 2016 — double the time from a decade earlier. Eighth graders (4 hours a day) and tenth graders (5 hours a day) didn’t lag far behind," StudyFinds's report on the research said.
When going back further to the late 1970s, researchers found that 60 percent of 12th graders read a book or magazine "almost daily."
The study also found that teen viewership of TV is falling.
In the 1990s survey, 22 percent of eighth graders reported watching five or more hours of TV a day. That number fell to just 13 percent in 2016.
The "nationally-based lifestyle survey studying teens" by researchers at San Diego State University also found that one-third of the teenagers polled had not read a book for pleasure in the last year. That number includes reading on an electronic device.
The daily newspaper results are in stark contrast with a similar study done in the early 1990s. That study found that one-third of same-aged teens in 1990s read a newspaper on a regular basis.
Researchers compiled the study by examining data going back more than four decades. Overall, more than one million teens provided information for the study.
"The meteoric rise of internet-based activities cannot be understated: between social media, texting, gaming, and surfing the web, the average high school senior spent six hours a day online in 2016 — double the time from a decade earlier. Eighth graders (4 hours a day) and tenth graders (5 hours a day) didn’t lag far behind," StudyFinds's report on the research said.
When going back further to the late 1970s, researchers found that 60 percent of 12th graders read a book or magazine "almost daily."
The study also found that teen viewership of TV is falling.
In the 1990s survey, 22 percent of eighth graders reported watching five or more hours of TV a day. That number fell to just 13 percent in 2016.
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