Tuesday, November 3, 2026

Higher Prices Preserve Margins For Apple


Apple exceeded Wall Street’s expectations for its September quarter, reporting 12% revenue growth and a 47.9% gross profit margin, bolstered by strategic price increases that helped offset rising memory and storage costs. Despite these results, Apple shares remained flat amid investor concern over the company’s slowing growth and the pressure on new CEO John Ternus to revitalize its innovation engine.



The Wall Street Journal reports the company’s valuation, currently trading at 36 times next year's expected earnings, faces skepticism as analysts project only 1% earnings growth—a pace trailing behind its tech peers. Investors are closely monitoring how Ternus addresses these challenges, including a slowing services business now facing global regulatory limitations on App Store fees and a perceived competitive disadvantage in artificial intelligence.

Operational headwinds and supply chain constraints also impacted the quarter. While the new $1,999 foldable iPhone Duo experienced high consumer demand, supply shortages prevented the device from meeting growth targets in China. As Apple relies more heavily on price hikes to maintain margins, the company faces an imperative to deliver more compelling product features to sustain consumer demand for increasingly expensive hardware upgrades.

These challenges arrive as Ternus assumes leadership, succeeding the highly successful tenures of Steve Jobs and Tim Cook. While rivals continue to pour billions into the AI frontier, Apple has prioritized capital allocation toward buybacks and dividends, a strategy that may face increased scrutiny if the company cannot accelerate its technological progress.