Women’s Lifestyle Podcasters Are Winning Influential Audiences

A new Audacy Insights report finds expert-led women’s lifestyle podcasts are drawing highly engaged audiences and producing measurable results for advertisers as listeners favor trusted experts over celebrity influencers.

Audacy’s Power of Influencers Study 2025 shows podcasts covering finance, health, relationships and fitness are building loyal followings by offering practical advice from credentialed hosts—doctors, entrepreneurs and athletes—whose authenticity and expertise stand out in a crowded media landscape. These listeners act more often than general podcast audiences: 47% visited a website after listening, 27% made a purchase and 23% recommended products or services.

The appeal, Audacy says, is relatability. Hosts’ candid, approachable styles create friendships-like connections that let advertisers integrate brands more naturally into conversations aligned with listener interests. The report highlights physician-hosted shows on women’s health and athlete-led programs that mix sports with lifestyle topics, where brand partnerships are embedded as useful information or experiences rather than traditional ad breaks.

Audience composition is shifting too: overall podcast listenership is nearly evenly split by gender, but the lifestyle category skews female and includes many parents. Four in ten female listeners say knowledgeable hosts influence them more than celebrities. In response, advertisers are broadening campaigns across video, social media and live events, using podcast hosts as multi-platform influencers to deepen engagement.

Audacy concludes that women’s lifestyle podcasts are emerging as a powerful, authenticity-driven channel that delivers measurable impact on consumer behavior.