Games aired on ABC, ESPN, Prime Video, and NBC/Peacock averaged 1.78 million viewers per game, the league’s highest average in seven years and a 16% rise year-over-year. When including NBA TV, the overall average reached its highest mark in 13 years, up 35% from the previous season.
A total of 57 telecasts drew at least 2 million viewers, the most since the 2011-12 season, while 19 games averaged 3 million or more.
Overall, the league generated more than 920 million hours watched, the highest total since 2011-12.
The surge began on opening night, Oct. 1, with a historic double-overtime game that helped deliver the biggest opening-night doubleheader audience since 2010 (excluding the 2011 Christmas slate), averaging 5.6 million viewers across NBC and Peacock.