FOX To Launch A New Streaming Service This Year

Fox Corp is finally getting into the direct-to-consumer streaming game.

The company known for its news and sports TV content said Tuesday it’s aiming to launch a subscription streaming service by the end of the year.

CNBC reports the streaming service is not meant to upend Fox’s place in the traditional bundle, said CEO Lachlan Murdoch on the company’s quarterly earnings call. Murdoch offered few details on the streaming service on Tuesday beyond the high-level announcement. He said that further information will be released in the coming months.

Unlike its legacy media competitors, Fox has so far been on the sidelines of streaming, with the exception of its free, ad-supported service Tubi. Fox, which will broadcast the Super Bowl on Sunday, is also offering the NFL’s biggest game on Tubi for the first time ever.

However, the late move into subscription-based streaming comes after Fox, alongside Warner Bros. Discovery and Disney, last month dropped efforts to launch a joint venture sports streaming app called Venu.

The three companies had planned to pool together all of their sports content and offer it on the Venu streaming service. However, following legal hurdles that delayed the original fall 2024 launch date, the companies called off their plans to launch Venu.

Out of the three partners, Fox was the only one without another option to offer its sports content outside of the cable TV bundle. Warner Bros. Discovery offers its live sports content on streamer Max. Disney’s ESPN has its ESPN+ app and is developing a separate direct-to consumer ESPN streamer. The company is targeting an August launch of ESPN “Flagship,” the unofficial name of the all-inclusive ESPN service.