With Super Bowl LIX tomorrow the Kansas City Chiefs versus the Philadelphia Eagles at the Superdome in New Orleans, the event is poised to lead television viewership once again. New data from VegasSlotsOnline indicates that streaming will play a significant role in how the game is watched.
Approximately 56% of the total Super Bowl audience, or about 67 million people, are expected to stream the game. This insight comes from surveying 1,000 individuals online, where 64% of Gen Z and Millennial adults (ages 18-34) plan to watch via streaming, compared to only 19% of those aged 65 and above.
For the first time, the game will be available to stream on the ad-supported Tubi platform, alongside Fox Sports' streaming options on YouTube TV, Fubo TV, Hulu + Live TV, Sling TV, and the NFL App.
The data also shows that nearly 70% of viewers will use multiple platforms during the event, indicating a trend towards engaging with sports through a mix of traditional and digital means. This includes using second screens for social media and exclusive content, merging sports watching with digital entertainment.
Moreover, pop culture influences viewing habits, with Taylor Swift significantly attracting younger demographics. About 9.6 million viewers are tuning in hoping to see a "Swiftie moment," with 13% of viewers in the 18-24 and 35-44 age groups specifically watching for Taylor Swift highlights, reflecting her influence on streaming trends.
This "Taylor Swift Effect" is drawing in a younger audience, many of whom stream the game on smartphones and tablets while also engaging with Swift-related content on social media. This represents a shift towards a comprehensive digital experience where streaming, social media, and live moments blend together.
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