As media companies seek to make their streaming units profitable (or more profitable), consumers are increasingly paying more and more in subscriber fees. On average, U.S. consumers pay $77 each month or $924 annually on subscriptions, according to a recent survey.
Forbes reports the streaming video industry continues to be in a state of flux. With many streaming providers yet to be profitable, there has recently been a widespread increase in subscription fees, the launch of less costly ad supported tiers, crackdowns on password sharing and more bundling. In addition, more live sports are now exclusively available on streaming including the NFL.
All are designed to grow revenue, but consumers will feel the effect in more ways than usage.
Bango surveyed of over 5,000 respondents to gauge the attitudes and behaviors of streaming video subscribers. The survey was conducted in December and January. Bango is a super bundling platform currently working with Netflix, HBO, YouTube, Amazon Prime, Steam, Paramount+, NBA, AMC Starz and others.
At present, the average consumer has 4.5 streaming video subscriptions. At the high end, 10% have 10+ video subscriptions and 2% of subscribers subscribe to 15 or more streaming video services. SVOD remains the most popular streaming platform, the survey found 76% pay to access at least one streaming provider. In addition, 62% have a retail subscription, 44% have a music subscription, 25% have a gaming subscription, 16% subscribe to a news subscription and 13% have a sports VOD subscription.
Moreover, on average, 25% pay over $100 monthly. At the high end about 5% pay over $200 every month or $2,400+ per annum.
The survey found 57% of respondents have cancelled a subscription because of a rate hike, 35% of video streamers have paid for an upgrade to avoid watching ads.
Bango surveyed of over 5,000 respondents to gauge the attitudes and behaviors of streaming video subscribers. The survey was conducted in December and January. Bango is a super bundling platform currently working with Netflix, HBO, YouTube, Amazon Prime, Steam, Paramount+, NBA, AMC Starz and others.
At present, the average consumer has 4.5 streaming video subscriptions. At the high end, 10% have 10+ video subscriptions and 2% of subscribers subscribe to 15 or more streaming video services. SVOD remains the most popular streaming platform, the survey found 76% pay to access at least one streaming provider. In addition, 62% have a retail subscription, 44% have a music subscription, 25% have a gaming subscription, 16% subscribe to a news subscription and 13% have a sports VOD subscription.
Moreover, on average, 25% pay over $100 monthly. At the high end about 5% pay over $200 every month or $2,400+ per annum.
The survey found 57% of respondents have cancelled a subscription because of a rate hike, 35% of video streamers have paid for an upgrade to avoid watching ads.
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