Jacobs Media Strategie is gearing up its 20th annual Techsurvey, set to field early next year. This study is the radio broadcasting industry’s largest survey, with participation from more than 430 radio stations and over 30,000 core radio listeners surveyed last year. The survey is open to commercial radio stations in the U.S. and Canada and examines the online habits of radio audiences.
Past surveys have enabled Jacobs Media to identify key digital trends, including smart speakers and the rise of voice technologies, on-demand audio and video entertainment options like podcasts and Netflix, and the surge in social media usage.
In Techsurvey 2024, we will continue trending on gadgets and media use, with a unique opportunity to learn more about how media habits are changing – by age and generations, by gender, and ethnicity.
New questions this year will explore the impact of Artificial Intelligence (AI), what it means to be “local,” social media usage in a rapidly evolving landscape, the subscription economy, and more in-depth questions on expectations of personalities among listeners who value them most.
In addition, Techsurvey 2024 will deliver fresh data for 10-12 radio formats (music + spoken word), especially useful for stations and companies to better understand how their brands are similar or different than the national norms.
➤LEARN MORE/REGISTER: Here
Jacobs invites commercial radio stations in the U.S. and Canada to participate in Techsurvey 2024. Every participating station will receive the nationwide total results. For a small fee, broadcasters will also receive the results for their individual radio stations, an especially useful tool for strategic planning.
Separate Public Radio and Christian Music companion studies will follow, with registration for each opening in late winter/early spring 2024.
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