Podcast: Winning with Local Radio in the Age of Streaming

Holland Cooke, is a globally recognized radio consultant, author, and talk radio host, with a keen eye on the future trends of media.

During this espisode,  Cooke emphasizes the need for traditional local radio to adapt to the evolving media landscape. He highlights that the role of local radio varies based on the market's characteristics and advises stations to focus on unique and curated music programming to attract and retain listeners. Furthermore, he underscores the enduring value of local news delivery in an era of digital information, suggesting that providing timely, relevant, and distinct local news content remains a significant selling point for radio stations.

Holland also provides valuable tips for enhancing information content and delivery, making local content far more engaging and informative for the audience.

 

Other Info-bombs Holland Drops:

• Adaptation is Key: Traditional Local radio must adapt to the evolving media landscape to retain its audience and boost revenue.
• Local Info Holds Value: Despite the digital information era, local info remains a vital asset for ANY format to maintain its audience's trust and interest.
• Music Stations' Unique Value: Radio stations focusing on music should differentiate by crafting outstanding playlists and delivering engaging, non-music content between songs to stand out and retain listeners
• Resourceful Collaborations: Radio stations are encouraged to explore resourceful collaborations, particularly with other media outlets.

Lastly, the advice to "make your work count twice" underscores the significance of creating content that can be repurposed across various platforms, thereby maximizing its impact and value in an increasingly competitive media landscape. Overall, Holland Cooke's insights and recommendations revolve around adapting, delivering high-quality local content, and finding innovative ways to promote and excel in today's ever-evolving media environment.