As voice assistants battle to be the No. 1 digital secretary, their rates of adoption differ significantly across age groups, according to eMarketer.
Siri dominates among adult Gen Zers, with 60% of US voice assistant users ages 18 to 24 using the software from Apple. Meanwhile, Alexa is most popular among the senior set, with 41% of those ages 65 and older using the Amazon service. Google Assistant does not lead in any age group, but it has sizable shares of users across the board.
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