Monday, August 30, 2021

Research: Delta Short Circuits Return to Normalcy

NuVoodoo Research started collecting public concern about the coronavirus pandemic in early March 2020 – and they continue to monitor reactions to issues throughout this wild on-going ride. 

With vaccinations pacing well in May and June, employers made plans to re-populate offices, families made plans for vacations and gatherings and concert venues, movie theaters and sports arenas announced re-openings. Then came Delta.

Since late July NuVoodoo has been fielding Quick Turn studies to look at concerns brought about by the highly contagious Delta variant. Our latest data comes from August 17-19, a few days before the FDA announced full approval of the Pfizer-BioNTech COVID-19 Vaccine. Our sample includes 742 Adults 18-54 nationwide and shows new hesitancy about indoor events and large gatherings of interest to radio programming and promotions teams.

Large groups are still wary about returning to sporting events, concerts and (to a lesser degree) indoor dining – and Delta has caused as many as 24% to at least consider canceling plans for these types of activities. Mask mandates and requirements for proof of vaccination have made some people unhappy during this time – while reassuring others (and lifting attendance in some cases).

In their sample of Adults 18-54 nationwide from August 17-19, 58% are at least partially vaccinated and another 11% say they plan to get vaccinated. Those remaining split between those who are still undecided about what to do (12%) and those who do not plan to get vaccinated (19%).

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