Saturday, March 20, 2021

R.I.P.: Bhaskar Menon, Former Capitol Records Exec

Bhaskar Menon with Tina Turner and Bob Seger

In 1970, Capitol Records’ business was struggling. The Beatles, the company’s top act, were defunct. Hits were scarce among its remaining roster. That year, the company lost $8 million.

The NY Times reports it needed a savior, and it found one in Bhaskar Menon, an Indian-born, Oxford-educated executive at EMI, the British conglomerate that was Capitol’s majority owner. He became the label’s new chief in 1971 and quickly turned its finances around, driving a gargantuan hit in 1973 with Pink Floyd’s album “The Dark Side of the Moon.” He later ran EMI’s vast worldwide music operations.

Menon, who was also the first Asian man to run a major Western record label, died on March 4 at his home in Beverly Hills, Calif. He was 86.

In 1957, Menon joined the Gramophone Company of India, an EMI subsidiary; he became managing director in 1965 and chairman in 1969. Later in 1969, he was named managing director of EMI International.

Capitol, the Los Angeles label that had been home to Nat King Cole, Frank Sinatra and Peggy Lee, was reeling from business missteps and declining sales, and EMI installed Mr. Menon as its president and chief executive. He slashed Capitol’s artist roster, tightened budgets and pushed for more aggressive promotion of the label’s artists.

In 1972, Menon learned that Capitol was at risk of losing the next album by Pink Floyd, which blamed the company for the poor sales of its previous albums in the United States. Mr. Menon flew to the South of France, where Pink Floyd was performing and, after an all-night negotiating session, they agreed on a deal. Mr. Menon commemorated the terms on a cocktail napkin and brought it back to Capitol’s legal department in Los Angeles, said Rupert Perry, a longtime executive at EMI and Capitol.

“The Dark Side of the Moon,” released by Capitol with a huge promotional campaign, was one of the biggest blockbusters in music history; it stayed on Billboard’s album chart for 741 consecutive weeks and has sold more than 15 million copies in the United States alone.

Led by Mr. Menon, Capitol continued to have success in the 1970s with Bob Seger, Helen Reddy, Steve Miller, Linda Ronstadt, Grand Funk Railroad and others.

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