Beasley Media Reports Ad Rebound

Beasley Broadcast Group, Inc. today announced operating results for the three- and nine‑month periods ended September 30, 2020.

The results reflect actual results including the operations of WDMK-FM in Detroit since its acquisition in August 2019.

Operating income (loss), net income (loss) and net income (loss) per diluted share reflect a $6.8 million non-cash impairment charge and a $2.8 million loss on the modification of long-term debt in the nine months ended September 30, 2020 and a $3.5 million gain on dispositions in the nine months ended September 30, 2019.

Net revenue during the three months ended September 30, 2020 primarily reflects a year-over-year decrease in commercial advertising revenue due to the impact of the COVID-19 pandemic, partially offset by growth in digital, esports and political revenue and contributions from the August 2019 acquisition of WDMK-FM.

Beasley reported operating income of $0.8 million in the third quarter of 2020 compared to operating income of $9.4 million in the third quarter of 2019, largely reflecting the year-over-year decrease in Station Operating Income (SOI, a non-GAAP financial measure) and higher depreciation and amortization, partially offset by lower corporate expenses.

Beasley reported a net loss of $2.7 million, or $0.08 per diluted share, in the three months ended September 30, 2020, compared to net income of $3.0 million, or $0.11 per diluted share, in the three months ended September 30, 2019. The year-over-year decrease was primarily due to the aforementioned decline in net revenue related to the COVID-19 pandemic.

SOI decreased to $8.1 million in the third quarter of 2020 compared to $16.7 million in the third quarter of 2019. The year-over-year decrease is primarily attributable to the adverse impact of the COVID-19 pandemic on commercial advertising revenues.

Caroline Beasley

Commenting on the financial results, Caroline Beasley, Chief Executive Officer, said, “The strong recovery of our business continued in the third quarter of 2020.  It is clear that the immediate actions we took to address the pandemic, including reducing station operating expenses, headcount reductions, furloughs, and negotiated discounts with landlords, service providers and partners have contributed to Beasley’s ability to rebound quickly. This focus, combined with the resumption of advertising in key categories, the experience of our teams who have managed through previous economic challenges, the quality of our content, and the role we play in the communities we serve, have all contributed to our ability to turn the corner as evidenced by the positive SOI recorded in the 2020 third quarter.

“Throughout the third quarter our sales teams drove monthly sequential revenue improvements with July up 8% over June, August up 24% over July and September rising 22% over August. Total net revenue for October increased in the low- to mid-single digits, and November revenue is currently  pacing down in the low teens.

“In addition to the resumption of advertising in key categories and the benefit of the political cycle, Beasley generated continued positive results from its digital and esports investments, which have been less impacted by the pandemic.  Third quarter digital revenue rose 1.8% year-over-year to $5.0 million and our new esports operations generated approximately $500,000 of revenue during the period. Digital revenue accounted for approximately 10.1% of total third quarter revenue, compared to 7.4% of total revenue in the prior year period.

“Reflecting our initiatives to address the pandemic, including reducing operating expenses and corporate overhead and realigning our company-wide cost structure, Beasley’s third quarter total operating expenses declined by 15.9% and the company expects to reduce its operating expenses through year-end by more than $32 million compared to our 2020 operating budget. We anticipate that a meaningful portion of the operating expense reductions realized since the onset of the pandemic will be recurring, as we continue to make fundamental changes to improve processes and efficiencies across the organization.

“While the last several months have presented unprecedented challenges for ad-reliant businesses, I am extremely proud of the way our corporate and station level leaders and valued team members rose to the occasion and worked tirelessly to enable Beasley to return to positive cash flow in the third quarter. Looking ahead to the fourth quarter and 2021, we intend to continue our focus on growing our cash flow and maintaining a strong balance sheet with liquidity at current or higher levels. Growing ratings, diversifying revenue and delivering exceptional content and services to our listeners, advertisers, online users and esports fans will remain our focus. And we believe the tremendous resilience of our team and steps we’ve taken to strengthen our financial position and achieve ongoing operational efficiencies have helped ensure that Beasley Broadcast Group remains well-positioned for near- and long-term success.”