Gen Media Partners Spotlights Power of Local Radio

Gen Media Partners (GMP) has initiated an advocacy campaign to shine a light on the power of independent radio to connect national brands with local listeners.

The campaign was inspired by AMEX’s Small Business Saturday, a program that encourages consumers to ‘shop local’ after Black Friday.

GMP’s station roster is exceptional in the way it parallels the theme and spirit of AMEX’s ‘shop local’ and, this morning, sent an email blast to national and regional advertising agencies across the country spotlighting the influence that independent broadcasters have in their communities. 

“Advertising on independent radio gives national advertising brands credibility and acceptance from local consumers,” stated Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Many of the stations we represent are run by people who live in the neighborhoods they serve. These radio stations are the heart of their local communities and hyper-connected to their audiences.

“The local radio station is often a community mainstay and voice, and advertisers will always benefit from that association,” Garrity continued. “Our message is clear, independent local radio works for national brands.”