NBC expects ad revenue in its upcoming coverage of the 2018 Winter Olympics to surpass the 2014 Winter Olympics in Sochi by a low double-digit percentage, and says commercial time in the Super Bowl is "extraordinarily well sold."
"Our marketplace is healthy and sales for both Super Bowl and Winter Olympics games is brisk," Dan Lovinger, executive VP of advertising sales at NBC Universal Sports Group, said during a press call on Monday.
According to AdAge, it's unusual for one network to have both the Olympics and the Super Bowl to sell in the same year. Nor are the events usually so close together. The Winter Olympics in Pyeongchang, South Korea, open just five days after Super Bowl LII.
While Lovinger didn't say exactly how much of NBC's inventory in the Super Bowl is sold, he did say only a handful of units remain. Units in what are considered priority positioning are nearly all sold out, he said.
Thirty-second ads in the game, which will air on Feb. 4, are averaging a price north of $5 million, according to Lovinger. "We are confident we will sell out of the Super Bowl prior to the game for sure," he said.
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