Tuesday, August 22, 2017

CNN Launches Snapchat Daily

CNN on Monday began streaming "The Update," a daily show on Snapchat featuring at least five news stories each episode from reporters and bureaus around the world, to attract younger viewers.

CNN, NBC and other networks are creating more digital content to reach millennials, who increasingly get their news from social media.

According to Reuters, CNN had 42 million unique visitors between 18 and 34 across desktops and mobile phones in July. That already makes it the top digital news source among millennials, ahead of BuzzFeed and New York Times Digital, according to comScore data.

"The Update" will stream daily at 6 p.m. ET and have both existing footage from the field and video shot exclusively for Snapchat.

"The Update" is CNN's first show on Snapchat. It follows NBC's "Stay Tuned" news program, which has drawn more than 29 million unique total viewers since its launch last month, Snap confirmed. Axios first reported the viewership numbers.

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