The future of media is changing seemingly every day.
Users are moving away from desktop and toward mobile. Social media referrals are overtaking search. Consumers are cutting their cords and saying goodbye to traditional pay-TV. Messaging apps are threatening email. And smart devices are starting to connect everything around us. These changes in trends can disrupt our businesses, our portfolios, and even our lives. But they don’t have to…
Those who are well informed and well prepared don’t see innovation as a threat; they see it as an opportunity.
For the past six years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.
Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled "7 Predictions About The Future Of Media." And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.
The presentation was put together with the help of the BI Intelligence team, a premium research service from Business Insider.
In the presentation, Blodget details where the future of media is likely headed.
Here are some of the key takeaways:
- Digital media consumption is growing. Everything else is shrinking.
- Video, music, and digital “print” subscriptions are climbing fast.
- Native digital advertising will continue to thrive.
- The existential crisis of ad blocking will resolve itself — but be careful what you wish for.
- The next big platform will not be smart glasses, smart cars or virtual reality.
- TV networks will soon feel newspapers’ pain.
- Power and wealth will be more concentrated than ever.
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