Wednesday, March 30, 2016

BIA Kelsey Lists WTOP As Nation's Top Biller

BIA Kelsey has unveiled its list of the Top Ten billing radio station in the US for 2015 and Hubbard Radio’s News WTOP 103.5 FM Washington, DC is back on top.

WTOP has reclaimed its position as the nation’s top revenue-producing radio station, raking in $65 million in billings. The top-rated station edged iHeartMedia Top40  KIIS 102.7 FM Los Angeles, which retuned to No. 2 on the 2015 tally with $64.7 million.

WTOP-FM ranked as the nation’s top billing station for four consecutive years (2010-13) until 2014 when KIIS-FM stole its crown.

The rest of the top 10 is split between iHeartMedia and CBS Radio stations.

In addition to KIIS-FM at No. 2, iHeart Top40 sister WHTZ 100.3 FM New York ranked third with $48.8 million in revenue. It was followed by CBS Radio sports WFAN 660 AM / 101.9 FM in fourth place with $47 million and New York sister station WCBS 880 AM  in fifth with $45 million.

WFAN posted the year’s biggest gain, jumping from $41 million in 2014 (when it ranked eighth) to $47 million in 2015 to finish fourth.

CBS Radio Alternative KROQ-FM Los Angeles fell off the list, while KFI 640 AM is new to the 2015 list.

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