 |
| 'El Mandril' |
And he's speaking Spanish.
According to the LA Times, Ricardo "El Mandril"
Sanchez of regional Mexican music station KLAX-97.9 FM, who'd been in seventh
place as recently as April and was fourth in May, leapfrogged to the No. 1 spot
in the June numbers released Tuesday by Arbitron, attracting 5.3% of the
available audience weekdays from 6 to 10 a.m.
That's the period generally considered prime time for radio,
because there are so many people listening then as they get ready for work or
school.
KFI-640 AM, which has dominated that time period for the
last four years with local host Bill Handel and the first hour of Rush
Limbaugh's nationally syndicated show, was second for the survey period that
ran from May 23 to June 19, capturing a 5% audience share.
Sanchez, who has been in the morning slot at KLAX for the
last two years, credited his rise to the fact that "the Hispanic market is
growing more than ever and Hispanics are very passionate and listen more to
radio."
No comments:
Post a Comment