Friday, October 22, 2010

40+% Of Teens Don't Have Favorite Radio Station

From country consultant Jaye Albright's Breakfast Blog:

Dave Van Dyke at Bridge Ratings has been tracking these things for many years and he's worried about our 12-to-21-year-olds, especially, as he reports today the percentage of all radio consumers that has a favorite radio station fell from 85% in 1998 to 72%.

Why might that be? Van Dyke has some recommendations on that too.
Read more here.

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