Hannity: FM Ushering in “New Age of Talk Radio”

In an exclusive interview scheduled for publication later this week in the September issue of Talkers magazine, Sean Hannity optimistically states that the series of AM heritage talk outlets adding FM simulcasts in their markets will serve to bring younger demos to the news/talk format.

The Premiere Radio Networks/Fox News Channel talk superstar says, “With younger demos there are some markets where, if you look at adults 25-54, there’s only maybe between 15% and 25% of the people in that age group that even know that AM radio exists.

So the FM invasion creates a great opportunity for the talk business because when young people hear talk radio, the good news is that in all of these markets, they love it.” Predicting that this rapid expansion to FM will now continue in market after market “like dominos,” Hannity goes on to present an upbeat look at the general talk radio picture citing the format as the place advertisers must place their dollars if they want to get their messages out to the most affluent and active consumers.

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