The partnership will result in increased access to exceptional creative services and campaign ideation for Omnicom Media Group's vast array of advertising clients.
The agreement provides a wealth of innovative opportunities for Omnicom Media Group's clients to develop more effective creative media campaigns that utilize iHeartMedia's cutting-edge multiplatform content and data, allowing advertisers to best maximize and leverage campaign spending and marketing plans.
As part of this new partnership, Omnicom Media Group and iHeartMedia will collaborate on developing new, groundbreaking audio and cross platform opportunities for clients that leverage technologies and insights from both companies.
"At iHeartMedia we're constantly searching for ways to utilize our unparalleled reach and insights into our consumers to help our advertising partners cultivate creative and cost-effective individualized marketing campaigns. What makes this new partnership with Omnicom so exciting is that it allows us to do that and more," said Tim Castelli, President, National Sales, Marketing and Partnerships at iHeartMedia. "Ultimately, our collective goal is to leverage iHeartMedia's technologies, insights, and comprehensive media offerings to provide Omnicom clients with richer media and marketing campaigns. We believe that with this new partnership, Omnicom Media Group clients will have the ability to leverage their partnerships with us to accomplish bigger and more impactful solutions."