Shazam for Radio will be a full-service localized product provided to stations, allowing them to create totally customized, interactive content for their listeners and advertisers. Shazam will also power all of Sun’s national programming allowing listeners to get second screen content live and in real time as they listen to the radio.
“Shazam users are already shazaming music on the radio millions of times each day,” said Rich Riley, CEO, Shazam. “Our partnership with Sun gives radio stations the opportunity to deliver customized content experiences to their audiences while creating new revenue streams for the stations and their advertisers.”
In addition to the local and national interactive content, Sun and Shazam will be producing hyper-local national countdown shows for multiple formats based on unique Shazam results in each station’s market. The Shazam Top 40 will also contain interactive content allowing listeners to connect with the show using Shazam on their phone and desktop.