Thursday, November 30, 2023

Eras Tour On Track to Be Highest-Grossing Tour in History

Taylor Swift’s The Eras Tour is poised to become the highest-grossing global tour of all time, according to Billboard’s estimates.

While no official numbers have been reported yet, Swift’s tour should pass current record-holder Elton John’s Farewell Yellow Brick Road Tour with more than $900 million in ticket sales so far.

On Sunday (Nov. 26), Swift played her last scheduled show of the year, wrapping an intense run of 66 concerts in the United States, Mexico and South America. Representatives for The Eras Tour have not yet reported official revenue or attendance figures to Billboard Boxscore or any other trade journal or news entity, but the enormity of The Eras Tour is impossible to ignore, with a total that amounts to a staggering average of nearly $14 million per show.

Dating back almost 40 years, all Boxscore rankings are based on figures reported to Billboard. Data is reported from a variety of official industry sources, from artist managers and agents to promoters and venue executives. Reporting has always been voluntary, and some artists, venues and promoters opt to withhold data from representation on our charts. It is not uncommon for artists to not report — or to wait until the end of a tour, which is still more than a year away in Swift’s case — though it’s rare that such a well-documented blockbuster tour, in contention for top year-end honors, is not submitted. Swift’s abstention disqualifies her from appearing on year-end Boxscore charts.

Swift kicked off The Eras Tour in Glendale, Ariz., on March 17, playing 53 domestic shows before wrapping at SoFi Stadium in Inglewood, Calif., outside Los Angeles, on Aug. 9. She hit a total of 20 U.S. cities, and 11 of those venues have provided attendance figures to Billboard. Based on those numbers, as well as estimates based on aggressive scaling at the other nine stadiums, Swift likely sold 3.3 million tickets over 53 shows in the United States, or an average of 63,000 tickets per show.

Sources close to the tour point to an average domestic ticket price of around $252. This is in line with the prices for the summer’s other major concert event, Beyoncé’s Renaissance World Tour, which maintained a $135 ticket in Europe and a $253 ticket in North America. While ticket prices might dip in certain markets and bloom in others, using that number as an average puts the U.S. leg of The Eras Tour at $838.3 million. That total gross spreads out to $15.8 million per show, a staggering figure that exceeds recent tours by Bad Bunny, Beyoncé, and The Rolling Stones, each of which had giant totals of their own.

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