TM Studios, a division of Westwood One, has announced that its 360 Country Imaging Service has created BRAND, another first for Country radio imaging. BRAND features fully-customized and infused sound-alike intros for Program Directors who are less likely to use traditional jingles or who want to find another way to sonically own the music in their markets. Stations can imbed their brand directly into the music instead of around it.
“As Country music continues to evolve, it makes sense that Country radio gets the tools and toys previously locked-up by our friends in CHR,” says Ryan Drean, Creative Director at TM. “While multiple Country stations are launching in competitive markets, a jingle package may not always be the solution. BRAND doesn’t place a station’s name around the music; it performs it in the music.”
BRAND pre-launched on 99.5 WYCD, Detroit. “BRAND is a killer tool that will take your Country Radio Imaging and Jingles to the next level,” states Roberts, Operations Manager at CBS, Detroit. “WYCD works in conjunction with 360 Country to give you the competitive edge in your market. This is a huge product differentiator for your brand and a great new product from TM Studios.”
BRAND is a jingle alternative or add-on to TM’s popular 360 Country Imaging Service, which provides imaging and regularly-updated jingles powered by Nashville players and singers. Stations receive fresh, new, and evolving content every month.
For more information, email info@tmstudios.com, or visit 360.tmstudios.com.
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