Since Charlie Kirk, founder of Turning Point USA, was fatally shot on September 10, 2025, at a Utah Valley University event his remaining Social Media content has surged. The podcast soared to No. 1 on Apple Podcasts and Spotify trending charts within days. Kirk’s books, The MAGA Doctrine and Stop, in the Name of God, hit top audiobook and Amazon charts.
Social media exploded: 3.5M new Instagram followers, 700K YouTube subscribers, and 1.5M TikTok followers for TPUSA. Over 37,000 new TPUSA chapter requests poured in, doubling prior growth.
Sustained Momentum in October 2025
By mid-October, the podcast jumped 32 spots to the U.S. top 20 (Edison Research). Guest hosts like Erika Kirk, JD Vance, and Tucker Carlson continue the show’s confrontational style. Themes focus on tributes, conspiracies, and “dismantling far-left groups.” Related conservative podcasts (e.g., Candace Owens at No. 28) also surged. X posts highlight 62,000 student sign-ups in eight days, framing it as a “nationwide awakening.”
Pre-Death Context and Audience
Launched in 2019 by Salem Podcast Network, The Charlie Kirk Show was a top 10 conservative podcast, targeting older Republicans (aged 54-63). Kirk’s commentary on immigration, transgender rights, and “woke” academia built a loyal base. His death has gas fueled a “Charlie Kirk Effect,” with fans rallying against “left-wing violence.”
According to Edison Research, the podcast soared an impressive 32 spots in the third quarter, securing a position among the top 20 podcasts in the United States for the first time. This significant leap underscores the show’s growing influence and resonance with listeners, even in the wake of Kirk’s shocking death
Vigils featured “I Am Charlie Kirk” signs. Conspiracy theories, like Candace Owens’ claims of Israeli or federal involvement, stirred debate.