Over 400 U.S. radio stations switched to 24/7 holiday music in November and December 2024, driving significant increases in listenership, according to Katz Media Group. The festive programming, featuring beloved classics and new holiday hits, resonated strongly with audiences, boosting engagement nationwide.
Audiences Stay Tuned for Holiday Cheer...
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| Listeners 25-54 |
Katz analyzed 102 stations in PPM-measured markets, where listening is tracked year-round. Comparing January–September 2024 performance to the December holiday period, the data showed consistent average increases in audience retention, as listeners tuned in and stayed for holiday favorites.
Festive Playlists Create Seasonal Magic: The shift to holiday music created a magical atmosphere, with the first notes of seasonal songs signaling the start of the holidays. This programming not only lifted spirits but also fostered a sense of connection, proving the enduring power of holiday radio to bring people together.