Nielsen released its most recent streaming viewership rankings on or around October 22, 2025, covering the week of September 22–28, 2025.
\
These rankings measure total minutes viewed by U.S. audiences aged 2+ across major platforms (including Amazon Prime Video, Apple TV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, and Starz), using Nielsen's National TV Panel data focused on television viewing.
The charts combine original series, acquired content, and movies, ranked by total viewing minutes in millions.
This week's top spot went to Netflix's Black Rabbit, a new thriller series that racked up over 1.2 billion minutes viewed in its debut week, highlighting strong interest in fresh Netflix originals. Acquired classics like SpongeBob SquarePants and Bluey continued to dominate the middle of the list, showing enduring appeal for family-friendly content. Notably, Gen V Season 2 (from Prime Video) just missed the top 10, debuting at No. 8 in a separate sci-fi tracking but not cracking the overall chart here.
Here's the full Top 10:
Netflix dominated with five entries (including multi-platform shares), underscoring its lead in streaming hours.